Understand the Context
It was the 2019, preview to the Uruguayan elections and the 71 list of the Partido Nacional wants a new identity. It's needs a powerful sign who communicate positives values and at the same time easy to recognize.
Identity
Lista 71
Branding
The identity was printed in many devices in small and big formats.
Color Palette
The palette was simple, one color to define the entire branding Pantone Process Blue C. Is good to unify the entire branding
